Apple's iOS Update Blocks The Trade Desk Ads on Safari, Impacting Programmatic
· 2h ago · Originally reported by AdExchanger
Apple's latest iOS update is preventing The Trade Desk from delivering ads on Safari browsers. This move is part of broader changes affecting how programmatic advertising operates across the open web.
Why it matters
Apple's actions could reshape how digital ads are bought and sold, especially as privacy changes limit tracking and targeting. This impacts advertisers, publishers, and ad tech companies relying on programmatic channels.
Explain it like I’m new here
It's like Apple closing a door so certain ads can't get into its web browser, changing how online ads work.
Read the original at AdExchanger
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Open web
The open web is the part of the internet outside the big closed platforms, such as independent websites, apps and streaming services, where ads are bought through shared, interoperable ad tech.
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