Apple Outlines New Strategy to Eliminate Web Tracking Beyond Cookies
· 47m ago · Originally reported by AdExchanger
Apple has released details on its upcoming approach to further restrict web tracking, emphasizing that blocking cross-site cookies is no longer sufficient. The company aims to address more advanced tracking methods used by the ad tech industry.
Why it matters
Apple's move could significantly impact how digital advertisers and ad tech companies track users online, forcing the industry to find new, privacy-compliant solutions.
Explain it like I’m new here
Apple wants to make it much harder for websites to secretly follow what you do online, like closing all the secret doors in a house.
Read the original at AdExchanger
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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