Apple Implements Stricter Privacy Controls for Ad Tracking on iPhone and iPad Browsers
· 7h ago · Originally reported by Traders Union
Apple has introduced new privacy measures that further restrict ad tech companies' ability to track users across browsers on iPhones and iPads. These changes are expected to impact how advertisers collect data and target ads on Apple devices.
Why it matters
This matters because it limits the data available to advertisers, potentially reducing the effectiveness of targeted advertising and requiring the industry to adapt to stricter privacy standards.
Explain it like I’m new here
It's like Apple putting up new fences so advertisers can't easily see what you do on your phone or tablet.
Read the original at Traders Union
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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