Safari 27 Blocks Email-Based Tracking, Search Traffic Drops to 12% for Publishers
· 2h ago · Originally reported by PPC Land
Apple's WebKit team confirmed that Safari 27 now blocks companies that convert email addresses into tracking identifiers. Meanwhile, Chartbeat reported that search engines now account for just 12% of North American publisher pageviews.
Why it matters
This move further restricts user tracking and could disrupt how publishers and advertisers measure and target audiences, especially as search-driven traffic declines.
Explain it like I’m new here
It's like Safari is closing the door on companies trying to follow you around the web using your email, making it harder for websites to know who you are.
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