Safari Limits Server-Set Cookies to 7 Days on Cloaked Tracking Subdomains
· 1h ago · Originally reported by PPC Land
Safari has introduced a new restriction that limits the lifespan of server-set cookies to 7 days for tracking subdomains whose IP address does not closely match the main site. This targets techniques where trackers use separate subdomains to evade privacy controls.
Why it matters
This change makes it harder for advertisers and ad tech companies to track users across sites using hidden subdomains, strengthening user privacy and challenging common tracking workarounds.
Explain it like I’m new here
Safari is making it harder for sneaky websites to follow you by cutting off their tracking cookies after a week.
Terms in this story
Related stories
Apple's Ongoing Privacy Push Continues to Challenge Ad Tech Industry
A columnist examines how Apple's privacy initiatives are impacting the ad tech sector, highlighting the ongoing tensions between Apple's policies and digital advertising practices. The discussion centers on the broader consequences for the…
Apple Faces Scrutiny Over Safari's Aggressive Ad Tech Restrictions
Apple's Safari browser has implemented strong measures to block ad tech tools, raising concerns within the digital advertising industry. These restrictions limit tracking and data collection, impacting how advertisers reach and measure…
Apple, Amazon, and Meta Reportedly Block Ads and AI Agents Amid Standoff
Apple, Amazon, and Meta are reportedly engaged in a standoff that has resulted in the blocking of advertisements and AI agents across their platforms. The dispute appears to involve disagreements over how ads and AI-driven services are…
IAB Tech Lab Warns Apple Can Remotely Block Ad Vendors Without Appeal Process
The IAB Tech Lab has raised concerns that Apple has the ability to remotely block advertising vendors from its ecosystem without offering an appeals process. The commentary suggests publishers should consider shifting bidding and identity…
Overview of Apple's App Tracking Transparency for iOS Apps
Apple's App Tracking Transparency (ATT) requires iOS apps to obtain user permission before tracking their activity across other companies' apps and websites for advertising purposes. This system changes how user data is accessed and used…
Disney Acquires Character.ai's Intellectual Property and Staff for $200 Million
Disney has agreed to purchase Character.ai's intellectual property for $20 million and will pay approximately $180 million to acquire its staff. This move comes as Character.ai prepares to wind down its app operations.