Apple Clarifies Safari Identity Company Blocking Amid Ads Business Expansion
· 1h ago · Originally reported by Digiday
Apple has provided details on its decision to block identity companies in the Safari browser. The move coincides with signs that Apple is planning to grow its own advertising business, as indicated by recent job postings.
Why it matters
Apple's actions could significantly impact how digital ads are targeted and measured, especially as it restricts third-party identity solutions while expanding its own ad ambitions.
Explain it like I’m new here
It's like Apple locking the doors to outside mail carriers while starting its own delivery service.
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