Apple Addresses Impact of Its Privacy Changes on Online Advertising Industry
· 7h ago · Originally reported by Business Insider
Apple has publicly commented on its privacy measures that have significantly affected the digital advertising ecosystem. The company's policies, such as App Tracking Transparency, have limited data collection and tracking, prompting major shifts in how advertisers target and measure campaigns.
Why it matters
Apple's privacy changes have forced advertisers and ad tech companies to rethink how they reach users and measure effectiveness, impacting billions in ad spend and reshaping industry practices.
Explain it like I’m new here
Apple made it harder for companies to track what you do online, so advertisers have to find new ways to show you ads.
Read the original at Business Insider
Terms in this story
App Tracking Transparency (ATT)
App Tracking Transparency (ATT) is Apple's framework, introduced with iOS 14.5 in 2021, requiring apps to ask users' permission before tracking them across other companies' apps and websites or accessing the IDFA.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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