Apple States Blocking Cross-Site Cookies Alone Is Insufficient for Ad Tech Privacy
· 5h ago · Originally reported by Performance Marketing World
Apple has publicly commented on its approach to ad tech, emphasizing that simply blocking cross-site cookies does not fully address privacy concerns. The company suggests that additional measures are necessary to protect user data in digital advertising.
Why it matters
Apple's stance could influence how digital advertising companies approach user privacy, potentially leading to stricter standards and changes in tracking technologies.
Explain it like I’m new here
Apple says just blocking one kind of online tracker isn't enough to keep your info safe from ads.
Read the original at Performance Marketing World
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