AI-Driven Search Queries Rarely Appear in Google Ads Search Terms Reports
· 15h ago · Originally reported by Search Engine Land
A recent study found that search activity generated by AI tools is largely absent from the search terms reports provided to Google Ads advertisers. This suggests that advertisers may not be seeing the full range of queries triggering their ads when AI is involved.
Why it matters
Advertisers rely on search terms reports to optimize campaigns and control spend. If AI-generated searches are missing, it could impact transparency and campaign effectiveness.
Explain it like I’m new here
It's like getting a list of everyone who visited your lemonade stand, but missing all the people who sent a robot to buy for them.
Read the original at Search Engine Land
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