AI Seen as Key to Unlocking Ad Revenue in Streaming Video
· 3h ago · Originally reported by Beet.TV
As ad-supported streaming services grow, the industry is shifting focus from subscription-only models to monetizing through advertising. AI is being highlighted as a tool to better target and manage ads, potentially increasing revenue for streaming platforms.
Why it matters
This matters because the shift to ad-supported streaming changes how companies make money and how viewers experience content. AI could help make ads more relevant and effective, benefiting both advertisers and platforms.
Explain it like I’m new here
It's like TV shows realizing they can make more money with smart, targeted ads instead of just charging people to watch.
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