Smartly and Roku Partner to Bring Social Ad Strategies to Connected TV
· 3h ago · Originally reported by scanx.trade
Smartly has announced a partnership with Roku to help advertisers extend their social media advertising strategies to connected TV (CTV) platforms. This collaboration aims to make it easier for brands to manage and optimize campaigns across both social and CTV channels.
Why it matters
The partnership bridges the gap between social media and CTV advertising, allowing marketers to reach audiences more effectively as viewers shift from traditional TV to streaming platforms.
Explain it like I’m new here
It's like using the same playbook for ads on both your phone and your smart TV, so brands can talk to you wherever you watch.
Read the original at scanx.trade
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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