Ad tech stocks
CART56.44▲ +9.21%IHRT1.87▲ +8.72%TEAD0.35▼ -4.72%AZRN0.63▼ -4.55%RDDT144.25▼ -4.00%CDLX1.80▼ -3.74%SNOW325.43▲ +3.65%PSKY9.78▲ +2.89%SST2.09▼ -2.79%VER11.50▼ -2.71%PINS22.32▼ -2.66%SCOR3.15▼ -2.48%TRU81.48▼ -2.37%LFTO16.69▲ +2.27%18609.96▲ +2.21%BABA99.64▼ -2.14%NEXN8.88▼ -1.88%MNTN9.68▼ -1.83%NFLX65.85▼ -1.79%TBLA3.41▼ -1.73%ILLM0.62▲ +1.64%035420173600.00▼ -1.59%DSP13.81▲ +1.54%SFOR49.50▲ +1.54%APP260.25▼ -1.52%47511294.00▼ -1.48%ZETA33.98▲ +1.37%U40.79▲ +1.29%INUV0.43▲ +1.26%GOOGL320.21▼ -1.24%TTD13.00▼ -1.22%OUT31.03▼ -1.18%HAVAS16.90▼ -1.17%APPS9.86▼ -1.05%MGNI22.89▼ -1.04%PERI8.66▼ -1.03%BIDU77.20▼ -1.00%META642.62▼ -0.96%0700386.00▲ +0.94%ROKU158.58▼ -0.92%PUB100.85▼ -0.64%CPNG13.90▼ -0.64%IBTA48.61▼ -0.59%DEC24.90▼ -0.56%4755634.50▼ -0.50%SAX37.60▼ -0.48%PUBM17.24▲ +0.41%SIRI27.63▲ +0.33%SNAP6.34▼ -0.16%OMC82.68▲ +0.15%AAPL347.73▼ -0.14%STGW8.98▼ -0.11%43243792.00▼ -0.11%SPOT584.22▲ +0.10%CRTO14.88▲ +0.07%DV13.55▼ -0.07%WPP396.95▲ +0.04%24331443.50▼ -0.03%CCO2.43▲ 0.00%RAMP38.24▲ 0.00%WBD30.95▲ 0.00%
Ticker byClearTrust
AdTech Sumoby ClearTrust
Get the briefing
CTV

Agency Founder Highlights Benefits of YouTube TV Advertising

· 2d ago · Originally reported by Practical Ecommerce

An agency founder is promoting the advantages of running ads on YouTube TV. The discussion likely centers on how YouTube TV's platform can help advertisers reach audiences through connected TV placements.

Why it matters

YouTube TV is a major platform for streaming television, and its ad offerings are increasingly important for brands seeking to reach cord-cutting audiences.

Explain it like I’m new here

It's like putting your commercial on a popular streaming channel so more people who watch TV online can see it.

Read the original at Practical Ecommerce

Terms in this story

Agency

An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.

Advertiser

An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.

Reach

Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.

Audience segment

An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.

Go deeper

Lesson: Publishers, advertisers and everyone in the middleLesson: How the internet gets paidLesson: Attention and the new metrics

Related stories