AdXact and VIOOH Partner to Expand Premium Digital Out-of-Home Inventory
· 5d ago · Originally reported by ExchangeWire
AdXact and VIOOH have announced a partnership aimed at providing advertisers with increased access to premium digital out-of-home (DOOH) advertising opportunities. The collaboration is expected to enhance the availability and quality of DOOH inventory for programmatic buyers.
Why it matters
This partnership could make it easier for advertisers to reach audiences through high-quality digital billboards and screens, streamlining the buying process and potentially improving campaign effectiveness.
Explain it like I’m new here
It's like two companies teaming up to let more people put their ads on the best digital billboards in town.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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