AdXact and VIOOH Partner to Expand Premium Digital Out-of-Home Advertising
· 5d ago · Originally reported by LBB - Little Black Book
AdXact and VIOOH have announced a partnership aimed at providing advertisers with increased access to premium digital out-of-home (DOOH) inventory. The collaboration is expected to streamline buying and improve campaign reach for brands seeking DOOH opportunities.
Why it matters
This partnership could make it easier for advertisers to access high-quality digital billboards and screens, potentially increasing the efficiency and effectiveness of DOOH campaigns.
Explain it like I’m new here
It's like two companies teaming up to let more people put their ads on the best digital billboards in town.
Read the original at LBB - Little Black Book
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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