Advertisers Gain Enhanced Access to Programmatic Digital Out-of-Home in US
· 18h ago · Originally reported by DecisionMarketing
Advertisers in the United States now have improved opportunities to buy and manage digital out-of-home (DOOH) ad inventory programmatically. This development is expected to streamline campaign execution and targeting for brands using DOOH screens.
Why it matters
Programmatic DOOH allows advertisers to automate and optimize their outdoor ad buys, making it easier to reach audiences in real time and measure campaign effectiveness.
Explain it like I’m new here
It's like being able to instantly change the ads on digital billboards using a computer, instead of doing it by hand.
Read the original at DecisionMarketing
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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