Adthena Report Finds ChatGPT Ad Impressions Grew Sharply
· 18h ago · Originally reported by GlobeNewswire
Competitive intelligence firm Adthena published a report indicating that advertising on ChatGPT grew to a substantially larger level, based on the headline's reference to a surge in ChatGPT ads. The excerpt provides no additional figures or details.
Why it matters
OpenAI introducing ads into ChatGPT would mark a major new channel for search-style advertising, shifting how brands buy visibility beyond Google.
Explain it like I’m new here
It's like a hugely popular mall suddenly starting to sell billboard space — brands want to know how big and how expensive those billboards are getting.
Read the original at GlobeNewswire
Terms in this story
Go deeper
Related stories
ChatGPT said to handle a fifth of Google's search-like volume as Taboola cites AI in revenue decline
OpenAI claimed ChatGPT now processes volume equivalent to a fifth of Google search queries. Meanwhile Taboola reported a 6.9% revenue drop, attributing the decline to AI-generated summaries reducing traffic to publisher content. Anthropic…
Google AI Mode shows a fourth ad slot beneath some AI answers
An AI Mode query surfaced four ads stacked below the answer, from HubSpot, Yext, Siteimprove and eintelligenceweb. Google has not confirmed how widely the fourth slot runs or whether it will remain permanent. The placement adds another…
Microsoft search ad invoices now sync directly into Mediaocean Prisma
Microsoft advertising has extended its integration with Mediaocean's Prisma platform so search ad invoices flow automatically into the workflow tool, alongside the order syncing that has been live since December 2024. Buyers using Prisma…
Microsoft Clarity integrates Shopify and WooCommerce product catalogs into Bing and Copilot
Microsoft Clarity is rolling out an integration that lets Shopify and WooCommerce merchants push their product catalogs into Microsoft Merchant Center, making listings eligible to appear in Bing and Copilot shopping experiences. The report…
Social ad spend rises in Australia as marketers shift budgets toward audiences
Marketing-Interactive reports that social media advertising spend in Australia is growing as marketing budgets follow consumer attention onto social platforms. The excerpt provides no specific figures or companies.
NABP accreditation approved as second Google telehealth ad certifier in US, UK and Canada
Google is accepting NABP accreditation as an alternative certification for telemedicine advertisers running ads in the US, UK and Canada. The accreditation costs $1,075 per website, and Google has not yet said when applications will open…