Social ad spend rises in Australia as marketers shift budgets toward audiences
· 4h ago · Originally reported by Marketing-Interactive
Marketing-Interactive reports that social media advertising spend in Australia is growing as marketing budgets follow consumer attention onto social platforms. The excerpt provides no specific figures or companies.
Why it matters
Budget shifts toward social signal where brands expect attention and performance, affecting how Australian publishers and platforms compete for ad dollars.
Explain it like I’m new here
Advertisers move their money to where people's eyeballs are — like vendors setting up stalls where the biggest crowd gathers.
Read the original at Marketing-Interactive
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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