OpenAI Brings Visual Ads to ChatGPT, Adds Measurement and Brand Safety Partners
· 2h ago · Originally reported by Convergence Now
OpenAI has introduced visual advertising within ChatGPT, per Convergence Now. The company is also expanding partnerships focused on ad measurement and brand safety as it builds out an advertising offering inside its chatbot.
Why it matters
Ads inside ChatGPT could shift attention and ad budgets away from traditional search and social platforms, so measurement and brand safety support will be key for advertisers deciding whether to spend there.
Explain it like I’m new here
The free chatbot app you use is getting billboards inside it, and OpenAI is hiring trusted referees to make sure the ads are safe and actually work.
Read the original at Convergence Now
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
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