Social ad spend growing three times faster than Australia's digital ad market, report finds
· 3h ago · Originally reported by Campaign Brief
A new report from We Are Social and Meltwater indicates that advertising spend on social media in Australia is growing at roughly three times the pace of the country's overall digital advertising market. The finding underscores the continued shift of budgets toward social platforms.
Why it matters
For advertisers and publishers, this signals where budgets are moving: social platforms are capturing a disproportionate share of incremental digital spend in Australia, reshaping competitive dynamics across the market.
Explain it like I’m new here
Money spent on ads in social apps is growing much faster than online ads overall — like one aisle of a store expanding way faster than the rest of the shop.
Read the original at Campaign Brief
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