Adams Outdoor Advertising Integrates with VIOOH's Programmatic Platform
· 8h ago · Originally reported by https://marketingreport.one/
Adams Outdoor Advertising has joined VIOOH's programmatic platform, enabling digital out-of-home (DOOH) inventory to be bought and sold programmatically. This integration expands programmatic access to Adams Outdoor's advertising assets.
Why it matters
The move brings more automation and data-driven buying to outdoor advertising, making it easier for advertisers to target audiences and optimize campaigns in real time.
Explain it like I’m new here
It's like making billboards as easy to buy as online ads, using computers to pick the best spots.
Read the original at https://marketingreport.one/
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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