The M&A tracker

Lyra Technology Group, part of Evergreen, has acquired Concept Data, a company based in Adelaide. Details about the transaction and Concept Data's specific role in the digital advertising ecosystem were not provided.

Knorex has announced plans to separate its AscendX unit, which focuses on helping publishers generate revenue from their digital content. The move is described as a strategic carve-out, indicating AscendX will operate independently from Knorex's core business.

Shamrock has acquired a majority stake in Saylor and is merging it with Mutiny, a gaming-focused agency. The new combined agency aims to offer brands expertise in engaging fan communities, extending beyond just entertainment and gaming sectors.

Audiohook, an audio advertising platform, has acquired Podscan, a company specializing in podcast monitoring. This move is aimed at enhancing Audiohook's ability to track and analyze podcast ad placements and performance.

Roku's Chief Financial Officer has sold 7,000 company shares, totaling $1.1 million. Meanwhile, the U.S. Department of Justice is extending its review of Roku's planned acquisition of Fox, indicating ongoing regulatory scrutiny.

Yext has signed an agreement to acquire Flamel.ai, a company specializing in localized paid ad campaigns across platforms like Google, Meta, and ChatGPT. The move aims to provide multi-location brands with a unified platform for managing both organic and paid media.