2025-05-07 · divestiture · completed (closed 2025-06-30)
Tripledot Studios → AppLovin mobile games business $400M (cash, plus about 20% of Tripledot equity)
AppLovin sold its game studios to become a pure advertising technology company.
The M&A tracker
Ad tech consolidates constantly. 88 landmark deals worth a disclosed $304B+ since the 1990s, plus new deals detected in the news as they break. Why does it keep happening? Read the lesson.
Just announced
Detected in the news| Date | Deal | Value | Status |
|---|---|---|---|
| 2026-10-01 | Lyra Technology Group → Concept Data Lyra Technology Group, part of Evergreen, has acquired Concept Data, a company based in Adelaide. Details about the transaction and Concept Data's specific role in the digital advertising ecosystem were not provided. | — | announced |
| 2026-10-01 | Knorex → AscendX Knorex has announced plans to separate its AscendX unit, which focuses on helping publishers generate revenue from their digital content. The move is described as a strategic carve-out, indicating AscendX will operate independently from Knorex's core business. | — | announced |
| 2026-10-01 | Shamrock → Saylor Shamrock has acquired a majority stake in Saylor and is merging it with Mutiny, a gaming-focused agency. The new combined agency aims to offer brands expertise in engaging fan communities, extending beyond just entertainment and gaming sectors. | — | announced |
| 2026-10-01 | Audiohook → Podscan Audiohook, an audio advertising platform, has acquired Podscan, a company specializing in podcast monitoring. This move is aimed at enhancing Audiohook's ability to track and analyze podcast ad placements and performance. | — | announced |
| 2026-10-01 | Roku → Fox Roku's Chief Financial Officer has sold 7,000 company shares, totaling $1.1 million. Meanwhile, the U.S. Department of Justice is extending its review of Roku's planned acquisition of Fox, indicating ongoing regulatory scrutiny. | — | announced |
| 2026-10-01 | Yext → Flamel.ai Yext has signed an agreement to acquire Flamel.ai, a company specializing in localized paid ad campaigns across platforms like Google, Meta, and ChatGPT. The move aims to provide multi-location brands with a unified platform for managing both organic and paid media. | — | announced |
2024-12-16 · divestiture · completed
Vivendi shareholders → Havas
Vivendi split itself up and Havas became an independently listed agency group for the first time since 2017.
2019-07-12 · divestiture · completed
Bain Capital → Kantar (60% stake from WPP) $4B (valuation of Kantar; WPP proceeds about $3.1B)
WPP sold control of its research arm to pay down debt, a sign that holding companies were shrinking to focus on media and creative.