India's Affle to acquire ad tech firm Perion for $420M, well below past valuation
· 2h ago · Originally reported by CTech
Israeli ad tech company Perion has agreed to be acquired by India's Affle for $420 million. The deal marks a steep decline in value for a company that was once worth around a billion dollars. No further deal terms were disclosed in the excerpt.
Why it matters
It's a notable consolidation move in ad tech, showing how valuations in the sector have fallen from their peaks and how Indian ad tech players are expanding through acquisitions.
Explain it like I’m new here
A big Indian company is buying an Israeli ad tech company for much less than it used to be worth, like selling a trading card for a fraction of its peak price.
The deal
Affle → Perion · acquisition · announced · $420M
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