Perion Highlights Summer as Key Test for Programmatic DOOH Growth
· 3h ago · Originally reported by Mediaweek
Perion is emphasizing the summer season as a crucial period for programmatic digital out-of-home (DOOH) advertising to demonstrate its effectiveness. The company suggests that increased outdoor activity during summer could drive more engagement and provide valuable insights into the channel's performance.
Why it matters
This matters because programmatic DOOH is a growing segment in digital advertising, and its success during high-traffic periods could influence future investment and adoption.
Explain it like I’m new here
It's like a new kind of billboard trying to show it works best when lots of people are outside during summer.
Read the original at Mediaweek
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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