Apple's WebKit Blocks ID Vendors as Retail Media Eyes New Ad Tech
· 2h ago · Originally reported by AdExchanger
Apple's WebKit browser engine has implemented measures to block identity vendors, impacting how advertisers track users online. Meanwhile, retail media networks are exploring new advertising technologies, and Formula 1 is highlighted as an attractive partner for brand campaigns.
Why it matters
Apple's move could disrupt how digital ads are targeted and measured, pushing the industry to find alternatives to traditional tracking. Retail media's interest in new tech signals ongoing shifts in how brands reach shoppers.
Explain it like I’m new here
It's like Apple putting up a fence so advertisers can't see who's coming and going, making it harder to send personalized ads.
Read the original at AdExchanger
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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