Apple's Safari Uses Intelligent Tracking Prevention to Limit Cross-Site Tracking
· 1h ago · Originally reported by PPC Land
Apple's Safari browser employs Intelligent Tracking Prevention, a WebKit feature that detects and restricts cross-site trackers by limiting or blocking their cookies and data. This tool operates directly on users' devices to enhance privacy.
Why it matters
This matters because it changes how advertisers and ad tech companies can track users across websites, impacting targeting and measurement strategies.
Explain it like I’m new here
It's like Safari acting as a security guard, stopping strangers from following you around different stores in the mall.
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