Safari Restricts Identity Firms Amid Apple’s Growing US Ad Revenue
· 2h ago · Originally reported by PPC Land
Safari has increased restrictions on identity firms, coinciding with a report estimating Apple’s US ad sales at $8.85 billion. The timeline suggests that Safari’s privacy measures may be benefiting Apple’s own advertising business, especially as Apple Ads expands beyond the App Store.
Why it matters
This matters because browser privacy changes can reshape how digital ads are targeted and measured, potentially giving an advantage to the platform owner while making it harder for competitors and third-party ad tech firms.
Explain it like I’m new here
It's like the store owner locking out other salespeople so only their own products get the best spot on the shelves.
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