IAB Paper Warns Websites Still Exposed to Wiretap Lawsuits After SB 690
· 2h ago · Originally reported by PPC Land
A new IAB paper highlights that despite California's SB 690, websites remain vulnerable to wiretap claims under CIPA. Over 4,000 lawsuits and numerous demand letters have already targeted site owners, with data sent before user consent still at risk for legal action in 2027.
Why it matters
This matters because it shows that recent privacy laws may not fully protect website owners from costly lawsuits over user data collection, especially before consent is given.
Explain it like I’m new here
Even with new rules, websites can still get in trouble if they collect information before you say it's okay.
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