Walmart Leverages MrBeast and Holiday Films to Boost Streaming Ambitions
· 31h ago · Originally reported by Adweek
Walmart is focusing on popular creators like MrBeast and seasonal movie content to enhance its streaming offerings. This move aims to attract more viewers to its platform, competing with established streaming services.
Why it matters
Walmart's strategy highlights the growing intersection of retail and digital media, as retailers seek to engage consumers through content and potentially expand their advertising reach.
Explain it like I’m new here
Walmart is adding cool shows and famous YouTubers to its streaming service to get more people to watch, just like a store adding new toys to attract kids.
Related stories
VIZIO Reports 58% Jump in Free Streaming Viewing Hours Across 32M Active Devices
VIZIO said viewing hours on its free ad-supported streaming service grew 58% year over year. The platform now includes over 40 creator channels and a GEICO-sponsored holiday film, reaching 32 million yearly active devices. The story raises…
Pixalate Launches OpenEPG DB™ 1.0 & Pre-Bid API for CTV Programmatic Advertising
Pre‑Bid API Enriches Open Programmatic CTV Bid Requests With a Standard Content Object in Real Time Across 6,192 U.S. Apps on Roku, Samsung Tizen, Amazon Fire TV, LG webOS, Vizio SmartCast, Apple tvOS, Android TV, Android and iOS…
Omnicom Media and Rembrand Partner to Deliver In-Content Streaming Ads
Omnicom Media and Rembrand have announced a partnership focused on integrating advertising directly into streaming content. This collaboration aims to deliver ads that appear within shows or movies, rather than traditional commercial…
Explaining Agentic AI Buying in Connected TV Advertising
Agentic AI is starting to be used for buying ads on connected TV (CTV), but the technology is still in its early stages. The article discusses how this form of AI operates in the CTV ad buying process and highlights its emerging role.
NextTrip Sees Over 307 Million JOURNY TV Viewing Minutes and Improved Ad Monetization
NextTrip has reported that its JOURNY TV platform achieved more than 307 million viewing minutes, alongside notable gains in advertising monetization. The company highlights these figures as indicators of growing audience engagement and…
JOURNY TV Sees Surge in Viewing Minutes and Ad Revenue in 2026
JOURNY TV, operated by NextTrip, reported reaching 307 million viewing minutes and significant growth in advertising revenue during 2026. The platform's increased engagement highlights its expanding audience and advertiser interest.