Viooh and TuMedio Launch Programmatic DOOH Partnership in Spain and Portugal
· 26h ago · Originally reported by Digital Signage Today
Viooh and TuMedio have formed a partnership to enable programmatic digital out-of-home (DOOH) advertising across Spain and Portugal. This collaboration aims to streamline the buying and selling of DOOH inventory in these markets using automated, data-driven technology.
Why it matters
Programmatic DOOH allows advertisers to target audiences more efficiently and adjust campaigns in real time. This partnership could accelerate the adoption of advanced ad tech in Southern Europe’s outdoor advertising sector.
Explain it like I’m new here
It's like making it easier for companies to buy digital billboard ads automatically, instead of doing it by hand.
Read the original at Digital Signage Today
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Go deeper
Related stories
Sony Pictures Entertainment Selects PubMatic as Preferred Programmatic Ad Partner
Sony Pictures Entertainment has chosen PubMatic to serve as its preferred partner for programmatic advertising. This partnership will likely streamline Sony's digital ad operations and enhance its ability to monetize content through…
Industry Leader Urges Programmatic Shift Toward Intent and User Signals
Hemant Arora has called for the programmatic advertising sector to evolve beyond simply counting ad impressions, emphasizing the importance of focusing on user intent and behavioral signals. This perspective highlights a growing industry…
Sky Media Broadens Programmatic Capabilities via Amazon Ads Integration
Sky Media has expanded its programmatic advertising reach by integrating with Amazon Ads. This move allows advertisers to access Sky Media's inventory through Amazon's programmatic platform, enhancing targeting and buying options.
Bauer Media Partners With Amazon Ads to Offer Premium Audio Inventory to UK Advertisers
Bauer Media is making its premium audio content and audiences available to UK advertisers through Amazon Ads. The partnership gives advertisers on Amazon's platform access to Bauer's audio inventory, expanding programmatic buying options…
DAIVID Launches MoodBoost to Enable Media Buying Based on Audience Emotions
Media intelligence company DAIVID has launched MoodBoost, a tool designed to guide media placement decisions based on how content makes audiences feel. The company claims aligning advertising with surrounding emotional context can increase…
What Is First Look in Programmatic Advertising?
First look is a programmatic deal that gives a single buyer or exchange the chance to bid on a publisher's ad impression before other demand sources can compete for it. It is a common arrangement in the ad supply chain.