Vertoz Launches AI Connectivity Solution for Advertisers and Publishers
· 3h ago · Originally reported by Exchange4Media
Vertoz has introduced a new AI-powered connectivity solution aimed at improving interactions between advertisers and publishers. The offering is designed to streamline digital advertising processes and enhance campaign efficiency using artificial intelligence.
Why it matters
AI-driven solutions can help automate and optimize the buying and selling of digital ads, making campaigns more effective and reducing manual work for both advertisers and publishers.
Explain it like I’m new here
It's like using a smart robot to help buyers and sellers of ads talk to each other faster and better.
Read the original at Exchange4Media
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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