Adsterra Unveils AI-Powered Ad Intelligence Engine to Boost Publisher Revenue
· 1h ago · Originally reported by MarTech Series
Adsterra has introduced its AI-driven Ad Intelligence Engine, aiming to enhance ad delivery and optimize campaign performance. The new infrastructure uses predictive machine learning to help publishers increase monetization, with reported revenue growth of up to 20%.
Why it matters
This development highlights the growing use of AI in ad tech to improve targeting and efficiency, which can help publishers and advertisers achieve better results and higher earnings.
Explain it like I’m new here
It's like giving publishers a smart robot helper that picks the best ads to show, so they can earn more money.
Read the original at MarTech Series
Terms in this story
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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