Bloomreach Launches Zero-Copy Activation for Data Warehouses and CDPs
· 2h ago · Originally reported by MarTech Series
Bloomreach has introduced an external segments feature that enables brands to activate audiences from any data warehouse or customer data platform without copying data. This move supports brands seeking open and flexible customer engagement solutions, allowing seamless integration from data intelligence to activation.
Why it matters
This development matters because it addresses the growing demand for interoperability in martech, helping brands avoid data silos and streamline their marketing operations.
Explain it like I’m new here
It's like being able to use your favorite toys from any toy box without having to move them around or make copies.
Read the original at MarTech Series
Terms in this story
CDP (customer data platform)
A CDP (customer data platform) is software that collects a company's first-party customer data from many sources, unifies it into individual profiles and makes those profiles available to marketing tools.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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