TRAI Proposes Authorisation Framework for Internet TV Apps Amid CTV Measurement Concerns
· 3h ago · Originally reported by ET BrandEquity
The Telecom Regulatory Authority of India (TRAI) has suggested a new authorisation system for internet TV applications. Industry stakeholders have raised concerns about how connected TV (CTV) audiences will be measured under this framework.
Why it matters
This proposal could reshape how streaming and ad-supported TV apps operate in India, especially around audience measurement and regulatory compliance, which are crucial for advertisers and publishers.
Explain it like I’m new here
It's like the government making new rules for how streaming TV apps work and how we count who’s watching them.
Read the original at ET BrandEquity
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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