TikTok Opens Its Ad Network to US Advertisers
· 1h ago · Originally reported by ALM Corp
TikTok has launched its ad network for advertisers in the United States. This move allows brands to place ads not just on TikTok, but also across a wider network of partner apps and sites.
Why it matters
Expanding TikTok's ad network gives US advertisers more reach and targeting options, potentially increasing competition with established ad networks like Google and Meta.
Explain it like I’m new here
It's like TikTok letting brands put their ads not just in its app, but also in lots of other places online.
Terms in this story
Ad network
An ad network is a company that aggregates ad space from many publishers and resells it to advertisers, usually in packaged bundles and often with its own pricing and targeting.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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