Ad Tech Firm Positions Brand Safety Against Unwanted Viral Moments
· 7d ago · Originally reported by AdExchanger
AdExchanger reports on an unnamed ad tech company offering tools designed to keep brands from being associated with harmful or inappropriate content that could spread virally. No excerpt was provided, so specific product details, company names and customers are unavailable.
Why it matters
Brand safety tools sit at the heart of programmatic buying, since automated placement can land ads next to content advertisers never intended to sponsor.
Explain it like I’m new here
It's like a sitter who makes sure your kid doesn't end up in the wrong photo that gets shared all over school.
Read the original at AdExchanger
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
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