‘The focus on performance channels isn’t going away’: Adland reacts to WARC’s $1.34trn adspend forecast

Aisle Penetration Defined as Key Metric for In-Store Ad Impressions

Aisle penetration measures the proportion of store shoppers who pass by a specific aisle or advertising placement. This metric helps translate overall store foot traffic into potential in-store ad impressions.

IAB: Most Commerce Use Cases Can Operate Without Data Clean Rooms

The IAB has identified that out of 14 common commerce-related advertising use cases, only five typically require the use of data clean rooms. The remaining nine use cases can often function without this privacy technology, according to the…

Amazon Ads, MMA Global and WPP Media launch a playbook to help Indian brands grow with full-funnel advertising

Retail Media Explores AI to Enhance Consumer Marketing Impact

Retail media networks are increasingly turning to artificial intelligence to improve how marketing messages connect with shoppers. By using AI, these platforms aim to better understand consumer preferences and deliver more personalized…

80% of advertisers plan to increase video, social ad spends in 2027: MMA India, Amazon Ads and WPP Media study

80% of Indian advertisers plan to increase spending on video and social in 2027: Report