Apple Introduces Block List Targeting Cross-Site Tracking by Ad Tech Vendors
· 3h ago · Originally reported by AdExchanger
Apple has implemented a new block list aimed at data brokers and ad tech companies that engage in cross-site user tracking. This move could potentially extend to a wider range of ad tech and martech vendors throughout the digital advertising ecosystem.
Why it matters
Apple's action could significantly impact how digital ads are targeted and measured, challenging many ad tech companies' business models and increasing privacy protections for users.
Explain it like I’m new here
It's like Apple putting up a fence to stop companies from secretly following you around different playgrounds.
Read the original at AdExchanger
Terms in this story
Data broker
A data broker is a company that collects personal information about consumers from many sources, often without a direct relationship with them, and sells or licenses it to others.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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