The Agency Collaborates With Smartify Media for Digital Out-of-Home Expansion
· 2d ago · Originally reported by Fortune
The Agency has entered into a partnership with Smartify Media to promote its brand using premium digital out-of-home (DOOH) advertising. This collaboration aims to leverage Smartify Media's digital screens to increase The Agency's visibility in key locations.
Why it matters
This partnership highlights the growing importance of digital out-of-home advertising as brands seek new ways to reach consumers beyond traditional digital channels.
Explain it like I’m new here
It's like putting up fancy digital posters in busy places so more people notice a brand.
Terms in this story
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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