Discord to Launch Auction-Based Ad Buying for Game Studios by 2027
· 1h ago · Originally reported by PPC Land
Discord will allow game studios of all sizes to purchase rewarded mobile video ads through an auction system by early 2027. The ads will be 15 seconds long and reach Discord's large daily user base, but the details of the auction pricing remain undisclosed.
Why it matters
This move opens up Discord's platform to more advertisers and introduces programmatic-style buying, potentially increasing competition and ad revenue.
Explain it like I’m new here
It's like letting any game maker bid for a spot to show their ad to Discord users, like an auction for TV commercials.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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