EPTVI Releases Stage Two Report to Advance Programmatic TV in Europe
· 2h ago · Originally reported by tvbeurope.com
The European Programmatic TV Initiative (EPTVI) has published its Stage Two report, aiming to support the growth and adoption of programmatic TV advertising across Europe. The report likely provides guidance, best practices, or recommendations for industry stakeholders to help scale programmatic TV solutions.
Why it matters
Programmatic TV is an emerging area that automates and optimizes TV ad buying, making it more efficient and data-driven. EPTVI's efforts could accelerate adoption and standardization across European markets.
Explain it like I’m new here
It's like giving TV advertisers a new rulebook so they can buy ads more easily and fairly, just like online ads.
Read the original at tvbeurope.com
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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