PMG Expands to London and Ipsos Forms New Programmatic Partnership
· 2h ago · Originally reported by Performance Marketing World
PMG has announced its expansion into the London market, signaling growth beyond its existing footprint. Meanwhile, Ipsos has entered into a new partnership focused on programmatic advertising, aiming to enhance its digital media capabilities.
Why it matters
These moves highlight ongoing international growth and collaboration in the ad tech sector, as agencies and research firms invest in programmatic expertise to stay competitive.
Explain it like I’m new here
It's like a store opening a new branch in another city and teaming up with a delivery service to reach more customers online.
Read the original at Performance Marketing World
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