DAX US Secures Dynamic Ad Sales for TWiT's 13 Tech Podcasts
· 1h ago · Originally reported by PPC Land
DAX US has been chosen to handle dynamic ad sales for all 13 tech podcasts produced by TWiT. While direct host-read ads will continue to be managed by TWiT, Global's Captivate will host the shows starting in Q4.
Why it matters
This move highlights the growing role of dynamic ad insertion in podcast advertising, allowing for more flexible and targeted campaigns as budgets are set for the coming year.
Explain it like I’m new here
It's like switching from only letting friends read ads during your school play to also having a company add new ads whenever they want.
Terms in this story
Go deeper
Related stories
Discord to Launch Auction-Based Ad Buying for Game Studios by 2027
Discord will allow game studios of all sizes to purchase rewarded mobile video ads through an auction system by early 2027. The ads will be 15 seconds long and reach Discord's large daily user base, but the details of the auction pricing…
EPTVI Releases Stage Two Report to Advance Programmatic TV in Europe
The European Programmatic TV Initiative (EPTVI) has published its Stage Two report, aiming to support the growth and adoption of programmatic TV advertising across Europe. The report likely provides guidance, best practices, or…
PMG Expands to London and Ipsos Forms New Programmatic Partnership
PMG has announced its expansion into the London market, signaling growth beyond its existing footprint. Meanwhile, Ipsos has entered into a new partnership focused on programmatic advertising, aiming to enhance its digital media…
Programmatic Faces Challenges With Data Access and Walled Gardens
The programmatic advertising industry is grappling with increased data availability, stricter user permissions, and the growing fragmentation of walled gardens. These factors are making it harder for advertisers to access and use data…
Google Expands Seychelles Reach via 365 Digital Advertising Partnership
Google has entered into a partnership with 365 Digital to enhance its advertising operations in Seychelles. This collaboration aims to improve digital ad offerings and increase Google's presence in the local market.
Programmatic DOOH Connects Digital Advertising With Physical Spaces
Programmatic digital out-of-home (DOOH) advertising is enabling brands to buy and manage ads on physical screens using digital tools. This approach brings automation and data-driven targeting to billboards, transit displays, and other…