Tatari Unveils AI-Powered Optimization Engine for CTV Campaigns
· 18h ago · Originally reported by MarTech Series
Tatari has introduced Tatari Max, an AI-based tool designed to optimize connected TV (CTV) ad campaigns by placing impressions where they are most likely to perform. The platform leverages a large performance dataset and operates at the ad-server level to help brands and publishers improve campaign outcomes.
Why it matters
AI-driven optimization in CTV can help advertisers get better results from their budgets by ensuring ads reach the right viewers at the right time, making campaigns more efficient.
Explain it like I’m new here
It's like using a smart robot to pick the best spots for your TV ads so more people notice them.
Read the original at MarTech Series
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Impression
An impression is one instance of an ad being served and counted as displayed to a user; it is the basic unit that most online advertising is bought and sold by.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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