Convo Media Introduces New Connected TV Ad Format
· 6h ago · Originally reported by Mumbrella
Convo Media has launched a new advertising format designed specifically for connected TV (CTV) platforms. This move aims to enhance how brands engage with viewers through television streaming services.
Why it matters
As more audiences shift to streaming, innovative ad formats on CTV help advertisers reach viewers in more interactive and effective ways.
Explain it like I’m new here
It's like adding a new kind of commercial to your favorite streaming shows so brands can talk to you in a fresh way.
Read the original at Mumbrella
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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