SPAR International Plans Launch of AI-Powered Retail Media Platform
· 1h ago · Originally reported by ESM Magazine
SPAR International is preparing to introduce a retail media platform that leverages artificial intelligence. The initiative aims to enhance advertising opportunities within SPAR's retail ecosystem, potentially offering brands new ways to reach shoppers.
Why it matters
Retail media is a fast-growing area where retailers use their own digital spaces to sell ads. Adding AI could make these ads more targeted and effective, changing how brands connect with consumers in stores and online.
Explain it like I’m new here
It's like a supermarket using smart robots to help brands show the right ads to shoppers while they shop.
Read the original at ESM Magazine
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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