Commerce Media Evolves as Retailers Expand Digital Advertising Efforts
· 3h ago · Originally reported by MediaPost
The commerce media sector is entering a new phase as retailers and brands increasingly leverage digital advertising to drive sales. This evolution includes more sophisticated targeting, measurement, and integration with e-commerce platforms.
Why it matters
Commerce media is reshaping how brands reach shoppers online, blending advertising with retail data to improve effectiveness. Understanding these changes helps marketers and retailers stay competitive in a rapidly shifting landscape.
Explain it like I’m new here
Stores are using smarter online ads to help you find and buy things more easily when you shop on the internet.
Read the original at MediaPost
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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