Snap Sees 14% Revenue Growth in Q3, Driven by Ad Tech Improvements
· 3h ago · Originally reported by afaqs!
Snap reported a 14% increase in quarterly revenue, reaching $1.72 billion for Q3. The company attributed this growth to advancements in its advertising technology.
Why it matters
Snap's revenue growth highlights the impact of investing in ad tech, which can help digital platforms attract more advertisers and improve monetization.
Explain it like I’m new here
Snap made more money this quarter because it got better at showing ads to the right people.
Terms in this story
Go deeper
Related stories
MarkApp Discusses Measurement Challenges for CTV Growth in MENA
MarkApp's Sotiris Oikonomou highlights that connected TV (CTV) in the MENA region faces hurdles due to limited measurement capabilities. While video ad budgets have shifted to social platforms, CTV's growth is held back by the lack of…
Short-Form Video Emerges as Key Ad Format Across Social Platforms
Short-form video, characterized by brief, vertical clips in swipeable feeds, has become a central advertising format on platforms like TikTok, Instagram Reels, YouTube Shorts, and Snapchat Spotlight. Advertisers are increasingly adopting…
UBS Updates Price Targets for Major Ad Tech and Social Media Stocks
UBS has revised its price targets for several leading companies in digital advertising and social media, including Meta, The Trade Desk, Snap, Google, Bumble, and Workday. The changes reflect ongoing shifts in artificial intelligence…
Partnership ads pair creator identity with brand campaigns across Meta, YouTube and Snap
Partnership ads are paid social placements that run under a creator's own identity, with their permission, showing both the creator and the sponsoring brand in the same ad. The format is available on Meta, YouTube, Snap and other major…
Snapchat Highlights Higher Incremental ROAS in Recent Media Planner Campaign
Snapchat is promoting new data suggesting its platform delivers a 19.3% higher incremental return on ad spend (iROAS) compared to other social channels. The claim, based on a study by Measured, is part of Snapchat's latest outreach to…