Attribution & MMPsPrivate
Measured
Incrementality measurement platform for direct-to-consumer brands.
Austin, Texas, USA · measured.com
What Measured does
Measured runs incrementality tests (such as geographic holdouts) to show which marketing actually caused sales, rather than which ad was last clicked.
It is popular with direct-to-consumer brands.
How it makes money
Subscription fees.
Where it meets invalid traffic
Incrementality testing can reveal channels whose reported results are inflated by invalid traffic.
Products
- Measured Incrementality