Attribution & MMPsPrivate
Haus
Incrementality and causal marketing measurement startup.
USA · haus.io
What Haus does
Haus helps brands run geo-based experiments to measure the true lift from advertising, and combines them with marketing mix modeling.
It is part of a wave of tools moving marketers away from last-click attribution.
How it makes money
Subscription fees.
Where it meets invalid traffic
Experiments reveal spend that does not drive real outcomes, including fraud-heavy channels.
Products
- Haus GeoLift
- Haus Causal MMM